Discovery
Understand the people, the problem and the intended outcome. Surface the questions still open.
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Google Analytics 4.
Good measurement starts with a business question. We plan GA4 events and reports around meaningful actions and the applicable consent requirements.
Let’s discuss your ideaExplore a starting packageUNDERSTAND THE SOLUTION
Google Analytics 4, beyond the label.
What it is and what it means
Website analytics measures visits and defined actions. An event needs a precise meaning, such as a successfully saved form rather than a button press alone.
What it can bring to the business
It can show which pages contribute to an enquiry journey. Results depend on consent, configuration and test exclusion; missing data is not automatically zero.
How it is managed in practice
Management maintains events, sources and metric definitions. Personal form data is kept out of analytics, and changes are checked for duplication.
DOES THIS SOUND FAMILIAR?
Which decision will the event you want to measure support?
That question connects research, pages and measurement. We identify relevant search intent, technical barriers and missing information along the visitor’s journey. We prioritise improvements and track progress without promising rankings or sales volumes.
01
Pages that are hard to discover and index
02
Incomplete conversion measurement
03
Campaigns without a clear evaluation structure
GOOGLE ANALYTICS 4
What takes shape in the project
We agree what belongs in the project, what implementation involves and what is better left for a later stage.
- Audit and prioritised action plan
- Technical changes and content structure
- Consent-aware measurement configuration
- Reporting with explicit limitations and recommendations
Tools chosen for the context
HOW WE WORK
Know where we are. Know what comes next.
Strategy
Choose the first useful version, dependencies and the milestones for evaluating progress.
Design
Put workflows in front of you before they become features that are expensive to change.
Development
Build in stages you can see, test and discuss.
Testing
Check usage scenarios, accessibility and the application’s sensitive points.
Launch
Prepare the environment, content, access and agreed administration steps.
Support
Prioritise improvements and agree the support that fits the product.
AURENIQ / GUIDES
Before the first discussion.
FAQ
The things worth clarifying from the start.
What does a technical SEO audit check?
Crawler access, indexability, HTML, canonicals, hreflang, sitemaps, metadata and internal links. Findings are documented with URLs and evidence, then prioritised by impact.
How are business SEO results measured?
Search Console impressions and clicks are reviewed alongside traffic and consented Analytics events. Enquiries are qualified separately in the CRM. Reporting distinguishes tests, missing data and attribution limits.
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